About us
Professionals in what we do
Meet the team
Claire-Louise Adams
Founder
Claire-Louise works with organisations to strengthen leadership capability where it most directly affects execution, culture, and results.
With over twenty years of experience in behaviour change and leadership development, she supports senior leaders to make better decisions under pressure and address the patterns that quietly limit performance as organisations grow. Her focus is not on leadership theory, but on how leadership shows up in the room, in the moment, and in the decisions that shape commercial and cultural outcomes.
Commercially grounded and practical in approach, Claire-Louise works with leaders whose decisions carry real operational and financial consequence. She blends evidence-based practice with real-world insight to turn intention into measurable action. Known for her clarity, warmth, and straight-talking style, she challenges without ego and supports without overcomplicating, always keeping accountability and impact firmly front and centre.
Clients value her ability to balance challenge with reassurance, bringing both strategic perspective and behavioural precision to complex environments. She creates space for honest reflection while maintaining momentum, helping leaders build capability that sustains performance beyond the immediate pressure.
At the heart of her work is a clear belief: better leadership decisions create stronger organisations and more resilient futures.
With over twenty years of experience in behaviour change and leadership development, she supports senior leaders to make better decisions under pressure and address the patterns that quietly limit performance as organisations grow. Her focus is not on leadership theory, but on how leadership shows up in the room, in the moment, and in the decisions that shape commercial and cultural outcomes.
Commercially grounded and practical in approach, Claire-Louise works with leaders whose decisions carry real operational and financial consequence. She blends evidence-based practice with real-world insight to turn intention into measurable action. Known for her clarity, warmth, and straight-talking style, she challenges without ego and supports without overcomplicating, always keeping accountability and impact firmly front and centre.
Clients value her ability to balance challenge with reassurance, bringing both strategic perspective and behavioural precision to complex environments. She creates space for honest reflection while maintaining momentum, helping leaders build capability that sustains performance beyond the immediate pressure.
At the heart of her work is a clear belief: better leadership decisions create stronger organisations and more resilient futures.
Ian Hollingsworth
Commercial Development Director
Ian brings over twenty-six years of operational leadership experience from policing into his work with organisations navigating growth, complexity, and risk.
He has operated in high-consequence environments where decision quality, communication, and behaviour under pressure directly shaped outcomes. His experience spans frontline and specialist roles, mentoring teams across reactive and proactive functions, working within intelligence and intercept operations, supporting medical response, and contributing to large-scale national events.
Calm, credible, and steady in complex environments, Ian brings a grounded understanding of how people think, decide, and communicate when stakes are high. Clients value his ability to build trust quickly and create space for honest, constructive dialogue. At Advance 6, he applies this insight to strengthen client relationships, identify commercial opportunities, and support organisations with a solutions-focused approach that keeps execution moving.
Ian is currently undertaking his ICF accreditation journey, further strengthening his ability to support leaders through structured, evidence-informed coaching grounded in real operational experience.
He shares the same belief that underpins Advance 6: clarity under pressure changes outcomes.
He has operated in high-consequence environments where decision quality, communication, and behaviour under pressure directly shaped outcomes. His experience spans frontline and specialist roles, mentoring teams across reactive and proactive functions, working within intelligence and intercept operations, supporting medical response, and contributing to large-scale national events.
Calm, credible, and steady in complex environments, Ian brings a grounded understanding of how people think, decide, and communicate when stakes are high. Clients value his ability to build trust quickly and create space for honest, constructive dialogue. At Advance 6, he applies this insight to strengthen client relationships, identify commercial opportunities, and support organisations with a solutions-focused approach that keeps execution moving.
Ian is currently undertaking his ICF accreditation journey, further strengthening his ability to support leaders through structured, evidence-informed coaching grounded in real operational experience.
He shares the same belief that underpins Advance 6: clarity under pressure changes outcomes.
Advance 6 Values
Unlock your next level of performance.
Our Services
Leadership Development
Executive Coaching
Strategic L&D Advisory
